WE ARE 72POINT
OUR PR SURVEY STORIES AND CONTENT DELIVER EARNED MEDIA COVERAGE FOR AMERICA’S LEADING BRANDS AND PR AGENCIES.
72Point Inc is the American news generation arm of SWNS Media Group. As part of SWNS, a 50-year-old independent press agency with nine offices and over 100 journalists, we are in a unique position when it comes to securing earned media exposure for our clients.
We work for brands and PR agencies across the U.S, creating and distributing compelling survey-led stories and content that appeal to the media and capture the imagination of the American public.
Together with our market research division, OnePoll, we conduct surveys with an online panel of thousands of U.S. consumers, and transform the data into news stories.
Our family of companies offer all the in-house expertise and skills needed to create and distribute newsworthy content and generate media exposure.
OUR MOST RECENT COVERAGE
"72Point uses the results of their surveys in a creative, effective way that helps get out our brand into consumer publications read by our target audience. the team at 72point serves as a real partner to your company and is with you every step of the way"
— NICHOLAS HALLIWELL
PR MANAGER GROUPON
"When looking for a qualitative integration opportunity to amplify your brand within the editorial landscape, I couldn’t recommend this more. I was impressed by how quickly the 72Point team worked to turnaround creative ideas, survey data and newsworthy copy, along with beautifully designed assets that fit our brand so seamlessly. The team was very accommodating to our meticulous requests and in the end results exceeded expectations.
— Brandy Stone
Associate Director at Havas Formula
“My experience working with 72Point is nothing short of exceptional. Their team is extremely knowledgeable, dedicated, responsive and able to deliver on what is promised. Their ability to innovate and continue to deliver impressive results keeps our organization coming back for more.”