PR SURVEYS AND EARNED MEDIA
SECURE MEDIA EXPOSURE WITH A SURVEY-LED NEWS STORY
TURNING STATS INTO STORIES
Market research is an incredibly powerful tool for gathering consumer insight –understanding the behaviors and attitudes of different demographic groups.
We use research as a storytelling tool. To create interesting, newsworthy stories and to add depth to a media campaign. Our news team explore topics with “talk value” and create news stories around a theme that is relevant to the brand commissioning the research.
Our research division OnePoll conducts the research. Our team of experienced journalists write the news stories, and we guarantee media coverage every time.
To find out more and request a rate card, contact our team.
“Working with the 72Point team is a pleasure, from ideation to execution and results. The overall operation is smooth and dependable, always delivering on time or even early. And the results have been very consistent, netting our brand dozens of mentions in major national and regional websites, which is exactly what we were looking for.” Jeff Smith, VP of Marketing, Self Financial Inc.
WE SURVEY. WE WRITE. WE DESIGN. WE DELIVER.
We work with agency and in-house PR professionals across America. Think of us as an extension of your own team. We bring the ideas and expertise to complement your own and help to secure extensive earned media coverage for you.
Fresh ideas and story angles
Key brand messages embedded in your news story
Earned editorial coverage, guaranteed
Hit high-ranking sites with high Domain Authority
Extended campaign reach
Branded infographic and animated video
Original content to use on your own site and social media
Additional survey questions provided, to gain further insights