PR Surveys and Earned Media
Turning Stats into Stories
USING PR RESEARCH TO CREATE SURVEY-LED NEWS COVERAGE.
Market research is an incredibly powerful tool for gathering consumer insight – discovering more about our customers – who they are, what they like, where they buy, why they buy.
But PR surveys are different.
Research carried out for PR purposes is specifically designed to create newsworthy stories and content that help to increase brand awareness and generate positive earned media exposure.
PR surveys and survey-led news stories not only help brands engage and interact with their own customer base, but they add authority to brand messaging and can help you reach a much wider audience.
Why our PR surveys are unique.
When working with a client on a PR survey campaign, we have access to our own news team, who write for tier one publications every day. We use their expertize to explore topics with “talk value” – subjects that are likely to strike a chord with publishers and their audience. We then brainstorm ideas and write survey questions around a theme that is relevant to the brand commissioning the research.
Our OnePoll research team drafts and hosts the survey, collects the responses and provides clients with the results. The response data always includes age, gender and regional breakdowns. We can target any demographic required.
Guaranteed media coverage.
News is at the very core of our business. We don’t write press releases – we write page-ready news stories.
Our team of experienced journalists write all of our clients’ news stories, and we guarantee coverage every time.
Each PR survey story is attributed to the client’s own brand name with relevant and insightful client quotes included in the news copy.
Our design team also create visual content to illustrate the key research findings and to support the news story.
PR Survey Package
Our ‘Custom Project’ is a comprehensive survey-led news story package including brainstorming news ideas, online research, news copywriting, infographic design, supporting video and media distribution – with guaranteed results.
Brainstorming – our journalists generate survey news ideas for your brand or campaign.
Survey – our researchers draft the survey questions, host the survey and collate the data. This includes additional questions of your own to gather further insights.
Infographic design – a branded infographic using your survey results is created by our in-house design studio.
Video – a short branded animation using the infographic imagery to tell your story in a video format.
Story distribution & coverage report – our team will distribute your story to top-tier news sites.
With our own research division, OnePoll, we have direct access to an extensive online panel of thousands of consumers who are ready and willing to complete our surveys.
You can provide us with your questionnaire, and we’ll review, make recommendations and draft the survey questions on your behalf. Our research team run the survey obtaining the required number of respondents, then collate and supply the data.
We are always happy to help with the design stage of a research project and can advise you on the best ways to use the results.
-Sample sizes range from 500 to 5,000 U.S. consumers
-Age, gender and region breakdowns are standard
-Specialist panels and demographics are available on request
Our designers transform survey data and information into visually stunning infographics.
We have our own in-house design team who have produced infographics for brands including Groupon, GoDaddy, Jenny Craig, and Zipcar.
Our team will take a brief and adhere to brand guidelines to incorporate color palettes and logos into the final design.
Our infographics have covered a diverse range of subject matters from health, families, love and relationships to travel, technology, work, finance and more!
View some examples of infographics we have produced for clients.