HEALTH & BEAUTY

THE VITAMIN SHOPPE & ANCIENT NUTRITION

REALISTIC HEALTH GOALS

A survey-led news story for The Vitamin Shoppe and Ancient Nutrition explored the topic of New Year’s resolutions, revealing Americans’ health goals and strategies for success for 2024.   

The campaign achieved over 204 online coverage hits, 137 including links to The Vitamin Shoppe, and seven pieces of broadcast coverage of the story.

Coverage Highlights:
1. New York Post
2. Good News Network
3. Mcknights Senior Living
4. Independent en Español

CERAVE

BABY’S FIRST YEAR

This earned media campaign for CeraVe involved an online survey with 2,000 U.S. parents with a child aged 0–2. The study explored the challenges parents face and revealed the average American parent worries about their baby 2,153 times within the first year.

The survey story secured extensive coverage on parenting, lifestyle and regional news sites.

Coverage Highlights:
1. Romper
2. Baby Gaga
3. Scary Mommy
4. The Bump
5. Tiny Beans
6. Mom.com
7. Yahoo! Life

INTIMINA

POSTPARTUM CHALLENGES

In a study with 2,000 American women, seven in 10 respondents said recovering from having a child is one of the most difficult emotional challenges they've faced in their lives. One third said they had experienced postpartum depression. The research, conducted with OnePoll on behalf of Intimina generated coverage to help increase awareness and discussion around the sensitive topic of the postpartum challenges women face.

Campaign Highlights:
165 pieces of coverage
10 million estimated coverage views

Coverage Highlights:
1. Yahoo! News
2. The U.S. Sun
3. Parent 24

NAKED NUTRITION

STAYING HEALTHY AT HOME

Our study of 2,000 Americans who routinely exercise found nearly two-thirds confessed the COVID-19 quarantine had derailed their attempts at a healthy lifestyle.

The survey on behalf of Naked Nutrition revealed 65 percent were taking time off from their fitness routine to “let themselves go a bit” and half had already given up on their summer body goals for 2020. 49 percent worried they would never get their pre-quarantine body back.

Campaign Highlights:
251 pieces of coverage
18 million coverage views
6.7k social shares
27 links from coverage

Coverage Highlights:
1. People
2. Miami Herald
3. Fox News
4. New York Post

MONISTAT

EXPECTANT MOTHERS

We conducted a OnePoll survey for Monistat, to explore the different types of pregnancy advice given to expectant mothers and how that’s evolved over generations. Our research found that almost 40% of women felt that information they were given by their doctors was significantly different from what their mothers were told when pregnant.

Campaign Highlights:
70 pieces of coverage
4.65 million coverage views

Coverage Highlights:
1. New York Post
2. Moms
3. BestLife

cerave

Skin sins

We asked 2,000 Americans about their skin care habits and found the biggest “skin sin” people reported was not washing their face at night. Fifty-two percent of respondents said they had used bar soap on their face and 44 percent of those surveyed used hand soap. The poll was conducted for CeraVe for National Cleanse Your Skin Week.

Campaign Highlights:
83 pieces of coverage
10.8 million coverage views
10 links from coverage

Coverage Highlights:
1. Best Life
2. Well and Good
3. MSN Health
4. New York Post

Robitussin

SICKNESS STRESS

We polled 2,000 Americans – in which the vast majority (1,930) were employed – and found that 41 percent would rather cover for a co-worker than take the risk of getting sick. But when they’re the ones feeling under the weather, employees aren’t so willing to stay home: When it comes to a bad cough, 69 percent feel it’s not a valid reason to stay home from work.

Campaign Highlights:
85 pieces of coverage
4 million coverage views

Coverage Highlights:
1. Fox News
2. Ladders
3. New York Post