We teamed up with Chartway Credit Union to dive into the highly topical issue of personal spending and saving, comparing the behaviors and attitudes of different generations.
Data-driven Media Campaign
Together with our OnePoll research team, we conducted an online poll with 2,000 Americans and asked them about their personal expenditure, saving habits and “financial responsibility”.
The results revealed that more than three in 10 adults still have at least one bill on their parents’ tab. By diving deeper into the research data and using generational splits, we were able to pull newsworthy insights and story angles that really resonated with the media.
Our survey found that almost one-quarter (24%) of millennials polled said their parents cover their rent. It also showed that despite not managing all of their expenses, 85 percent of respondents consider themselves to be financially responsible.
We crafted a data-led story and accompanying infographic from the results. The news copy included well-aligned messaging from the commissioning brand “How to spend and save responsibly are lifelong lessons,” Brian T. Schools, President/CEO of Chartway Credit Union, said. “It’s noteworthy to see that over three-quarters of those surveyed have been managing their own money for most of their lives. Still, a third of respondents find it difficult to find helpful resources to manage their finances.”
Results
The subject was a strong talking point, with the campaign achieving over 290 pieces of earned media coverage, an estimated 16.8 million views and over 2,300 social media engagements.
Among the major media outlets covering the story were the New York Post, The Hill, ABC, Nasdaq, Fortune, and Yahoo.
Coverage Highlights
Interested in conducting research and creating unique stories and content for your brand or client? Our survey-led news stories deliver extensive earned media coverage, with guaranteed results. Let’s talk.
