NULO PET FOOD

MEDIA CAMPAIGN: PETS’ LOVE LANGUAGE REVEALED

The animal-loving team at Nulo commissioned a study to find out more about pet owners and the “love language” they share with their pets.

We polled 2,000 cat and dog owners on behalf of Nulo Pet Food, to dig into the topic of pet parenting and explore the different ways Americans express love for their pets.

By asking pet owners about their typical routines and how they spend time with their furry friends, we were able to build a strong newsworthy story angle using the data and insights from our research.

The poll revealed that almost two-thirds believe that they share the same love language with their pet.

For half of respondents, physical touch is their furry friend’s love language — including petting them (83%), giving them hugs (62%) and kisses (55%). The results showed that the next most popular pet love language was quality time (27%), including letting their four-legged friend sleep in their bed (62%) and bringing their pet along when they can (40%).

Almost half (47%) of pet owners believe that their pet views them as a best friend. Others love their pet as if they were their own and see them as a child (38%).

Campaign results & coverage highlights

The research-led story earned over 220 pieces of media coverage across top-tier news sites as well as consumer and specialist titles — 180 of which included links to the brand’s website.

Take a look at some of the coverage highlights:

New York Post | Pets’ love language revealed
Daily Mail | The four pet love languages that reveal if your cat or dog truly adores you
Good News Network | Do you know your pet’s love language? Survey shows which are the most popular

Interested in media exposure for your brand? Let’s talk about our custom research and earned media solutions for in-house and agency teams. See more of our client coverage here.