COVID-19 NEWS STORIES
HELLO FRESH
FUTURE OF GROCERY SHOPPING
Our research for Hello Fresh found nearly seven in 10 Americans believe the traditional grocery store run will be a thing of the past due to COVID-19. We asked 2,000 Americans their views on grocery shopping in light of the global pandemic. The survey data resulted in a range of headlines and impressive number of hits, shares and links across top-tier media.
Campaign Highlights:
110 pieces of coverage
8.9 million coverage views
10k social shares
14 links from coverage
Coverage Highlights:
1. Fox News
2. New York Post
3. Yahoo! Life
4. News Max Health
5. Eat this, not that
LIFE HAPPENS
FINANCIAL WAKE-UP CALL
Our study for non-profit organization Life Happens revealed the COVID-19 pandemic has sparked more honest conversations about finances in American households. And it’s changing people’s approach to money. An important topic for so many Americans, the news story secured over 300 pieces of coverage and a number of different story angles across national and regional media.
Campaign Highlights:
341 pieces of coverage
14.8 million coverage views
27 links from coverage
Coverage Highlights:
1. Forbes
2. The Motley Fool
3. New York Post
4. Fox Business
5. Ladders
SELF FINANCIAL
COVID CASH
We conducted a OnePoll online survey of 2,000 Americans, on behalf of Self Financial. We asked our panellists about the impact COVID-19 had on their finances and how they felt about the government’s stimulus check.
The study found that 83% of respondents didn’t think the one-time payment from the government would be enough to keep them financially afloat during and post-COVID-19.
Campaign Highlights:
169 pieces of coverage
8 million coverage views
Coverage Highlights:
1. New York Post
2. The Motley Fool
3. Yahoo! Finance
4. The US Sun
NAKED NUTRITION
STAYING HEALTHY AT HOME
Our study of 2,000 Americans who routinely exercise found nearly two-thirds confessed the COVID-19 quarantine had derailed their attempts at a healthy lifestyle.
The survey on behalf of Naked Nutrition revealed 65 percent were taking time off from their fitness routine to “let themselves go a bit” and half had already given up on their summer body goals for 2020. 49 percent worried they would never get their pre-quarantine body back.
Campaign Highlights:
160 pieces of coverage
16 million coverage views
6k social shares
27 links from coverage
Coverage Highlights:
1. People
2. Ladders
3. Fox News
4. New York Post
LELO
VIRTUAL DATING
We teamed up with LELO to find out how COVID-19 has changed the dating game. As part of the study, we polled 1,000 people in relationships not quarantining with their partner; and a further 1,000 single Americans.
Sixty-seven percent admitted social distancing increased their cravings for physical intimacy. A shocking fifty-two percent of the respondents in relationships said they had signed up to a dating website since the start of COVID-19. A third of those in a relationship said they had reached out to an ex. And 37 percent of singles also attempted to reconnect with an ex.
Campaign Highlights:
180 pieces of coverage
9.1 million coverage views
11 links from coverage
Coverage Highlights:
1. Fox News
2. New York Post
3. Swoon
4. Pop Crush
GROUPON
SMALL BUSINESSES
Our survey of 2,000 Americans revealed 75 percent planned on making a bigger effort to support small businesses as all 50 states were beginning at least some form of a partial reopening. The study, on behalf of Groupon, found people were planning to increase their average weekly spending at small businesses by 16 percent — in the hopes of boosting their local economy.
Campaign Highlights:
134 pieces of coverage
7.9 million coverage views
Coverage Highlights:
1. Fox Business
2. New York Post
3. The Motley Fool
4. Modern Restaurant Management
SLICKDEALS
IMPULSE SHOPPING
Slickdeals compared shopping habits in January 2020 with those in April, during the pandemic. The study revealed the average American’s expenditure on impulse buys had jumped 18 percent from $155.03 monthly in January to $182.98 in April. The study also found the average American has dropped $156.53 on a single big-ticket item since the pandemic began, with 27 percent having dropped more than $200 on one big item.
Campaign Highlights:
212 pieces of coverage
9 million coverage views
77 links from coverage
Coverage Highlights:
1. New York Post
2. Fox News
3. Yahoo! News
EVITE
DIGITAL FRIENDSHIPS
We conducted an online poll for Evite to examine how Americans’ relationships have evolved during the COVID-19 pandemic.
The survey revealed the average American has made six new friends as a result of attending virtual gatherings during quarantine. Those in quarantine were not only making new friends, but were also reconnecting with an average of six people they had lost touch with in the past.
Campaign Highlights:
173 pieces of coverage
7.4 million estimated coverage views
13 links from coverage
Coverage Highlights:
1. Yahoo! News
2. New York Post
3. ABC News Radio
RXBAR
ISOLATION NATION
Our campaign for RXBAR protein bars looked at Americans’ habits while in lockdown. The poll found the average American gets confused about what day it is five times every week. 59 percent of respondents didn’t even know what day it was when they took the survey. 65 percent of those polled said they’re struggling to stay motivated during self-isolation. Nearly three-quarters of respondents said they’ve even given up on “real clothes,” during self-isolation, opting for loungewear and sweats instead.
Campaign Highlights:
136 pieces of coverage
13 million coverage views
3.6k social shares
Coverage Highlights:
1. Fox News
2. Yahoo! Life
3. New York Post
PILOT FLYING J
ROAD TRIP
We conducted a poll of 2,000 American drivers to ask about their travel plans for the summer. The study was commissioned by Pilot Flying J ahead of National Road Trip Day on May 22nd. 65 percent said they have increased the number of trips they plan to take over the summer after being cooped up inside because of COVID-19. Thirty-two percent of those surveyed took a discounted trip when the pandemic began — before travel restrictions, while 22 percent booked a cheaper trip for the future.
Campaign Highlights:
121 pieces of coverage
8.9 million coverage views
22 links from coverage
Coverage Highlights:
1. New York Post
2. Yahoo! Life
3. Forbes
4. The US Sun
MATTRESS FIRM
WORKING FROM HOME
We surveyed 2,000 Americans who were currently working from home and found four in five said they spend the nine-to-five wearing PJs or comfy clothes. The study for Mattress Firm also revealed that seven in 10 of those polled claimed they much prefer working from home than heading into the office every day. Two in three Americans said they flat-out couldn’t remember the last time they wore real pants.
Campaign Highlights:
108 pieces of coverage
8.3 million coverage views
8 links from coverage
Coverage Highlights:
1. New York Post
2. The US Sun
3. South Florida Reporter
4. International Business Times