ENTERTAINMENT

HARMAN

THE POWER OF MUSIC

We conducted a study on behalf of Harman for World Music Day, looking at the power of music during the pandemic. In a survey of 2,000 Americans, 81% said music had helped them cope during the pandemic. On average they were listening to an extra 38 minutes of music each day. 39% of respondents had created self-isolation playlists to lift their mood.

Campaign Highlights:
194 pieces of coverage
15 links from coverage
13.5 million coverage views

Coverage Highlights:
1. New York Post
2. People
3. Yahoo! News
4. The US Sun

VISIT ANAHEIM

FAVORITE SUPERHERO

We conducted an online poll with 2,000 American adults, asking them to vote for their favorite superhero and villain.

Superman won with over 47 percent of the vote. The top three was rounded out by Spider-Man (46 percent), Batman (45 percent) and Captain America (42 percent). The campaign was for Visit Anaheim, ahead of the new Avengers Campus opening at Disney California Adventure Park.

Campaign Highlights:
135 pieces of coverage
13 million coverage views
27k social shares

Coverage Highlights:
1. New York Post
2. People
3. Screen Rant
4. CBR.com