events & holidays
ANGARA
MOTHER’S DAY GIFTING
A survey-led news story for fine jewelry brand, Angara, explored the topic of mom-appreciation and gifting on Mother’s Day. In our poll, 86% said mothers are the most hardworking people they know, but 69% agreed that they don’t get enough credit for all that they do. The resulting story achieved over 160 pieces of coverage and 9 million estimated coverage views.
Coverage Highlights:
1. Good News Network
2. The U.S. Sun
3. The Bump
AVOCADO GREEN MATTRESS
IT’S THE THOUGHT THAT COUNTS
Organic mattress and bedding brand, Avocado Green Mattress commissioned a consumer study and earned media campaign around the topic of gift-giving during the holiday season.
The survey was a name-checked talking point on the TODAY Show, 3rd Hour of TODAY, and achieved a total of 9.43 million estimated coverage views across sites with an average Domain Authority (DA) of 76, with backlinks from eleven digital articles to the brand’s website)
Coverage Highlights
VITAMIN ANGELS
GENDER BIAS
We asked 2,000 Americans about their opinions on gender inequality and found half of the 1,000 women surveyed reported facing gender discrimination nearly every day. Of the 1,000 men surveyed, 72 percent agreed that women still face gender discrimination nearly every day. The study was conducted on behalf of on behalf of Vitamin Angels for International Women’s Day.
Campaign Highlights:
83 pieces of coverage
9 million coverage views
1.2k social shares
Coverage Highlights:
1. Moms
2. New York Post
3. Good News Network
GROUPON
ROMANCE FOR PARENTS
We conducted a poll of 2,000 parents of school-aged children (5-18) and found that three in 10 don’t even remember the last romantic date they went on. But the large majority said it’s something they want to change - 81 percent said that they need to step things up and have more frequent date nights. The study was carried out on behalf of Groupon ahead of Valentine’s Day.
Campaign Highlights:
136 pieces of coverage
16.8 million coverage views
6 links from coverage
7k social shares
Coverage Highlights:
1. Fox News
2. Parents
3. She Knows
4. Working Mother
CREST
PARENTAL CANDY THIEVES
Our Halloween survey of 2,000 American adults (1,000 parents and 1,000 non-parents), commissioned by Crest revealed adults’ spending and consuming habits when it comes to Halloween candy. Parents got busted! Our headline revealed that 90% of parents steal their kids’ trick-or-treat candy haul!
Campaign Highlights:
45 pieces of coverage
3.45 million coverage views
Coverage Highlights:
1. Fox News
2. New York Post
3. Yahoo! News
FARM RICH
SUPER BOWL PARTY
Ahead of Super Bowl Sunday, we conducted a poll for Sabra asking American adults their top reasons for getting together on the biggest sporting day of the year. The survey revealed that food topped the list (56%), followed by being social (54%), while less than half said the game itself was the main reason they’ve taken part in a Super Bowl party in the past.
Campaign Highlights:
85 pieces of coverage
8.5 million coverage views
7 links from coverage
Coverage Highlights:
1. Fox News
2. iHeart Radio
3. New York Post
SABRA
FRIENDSGIVING
Our study for Sabra dips and snacks explored the festive habits of Americans aged 18–38. 62 percent of respondents said they don’t enjoy hosting or even attending a traditional Thanksgiving. 68 percent said they prefer celebrating Friendsgiving over a traditional Thanksgiving.
Campaign Highlights:
77 pieces of coverage
3.9 million coverage views
208k social shares
Coverage Highlights:
1. USA Today
2. Washington Examiner
3. New York Post
4. FoodTribe
5. 12Tomatoes
PILOT FLYING J
ROAD TRIP
We conducted a poll of 2,000 American drivers to ask about their travel plans for the summer. The study was commissioned by Pilot Flying J ahead of National Road Trip Day on May 22nd. 65 percent said they have increased the number of trips they plan to take over the summer after being cooped up inside because of COVID-19. Thirty-two percent of those surveyed took a discounted trip when the pandemic began — before travel restrictions, while 22 percent booked a cheaper trip for the future.
Campaign Highlights:
121 pieces of coverage
8.9 million coverage views
22 links from coverage
Coverage Highlights:
1. New York Post
2. Yahoo! Life
3. Forbes
4. The US Sun
GOTO BY LOGMEIN
WORKING FROM HOME
Our global poll of 2,250 office workers revealed 77 percent believed working from home is one of the most effective ways to help the environment.
The study for GoTo by LogMeIn, aimed to uncover how office workers feel about working from home and their environmental impact. The survey included 1,000 US office workers, 250 office workers in India, the UK, Brazil and Germany, 125 office workers in Australia and 125 office workers in New Zealand.
Campaign Highlights:
123 pieces of coverage
6.9 million coverage views
3.2k social shares
Coverage Highlights:
1. Yahoo! Life
2. New York Post
3. Good News Network
HI-CHEW
EASTER TRADITIONS
We asked 2,000 American parents who celebrate Easter about their favorite memories with their children around the holiday and how their traditions have changed since they were kids.
The study on behalf of HI-CHEW found making Easter dinner topped the list of parents’ favorite activities, closely followed by Easter egg hunts and chowing down on Easter candy.
Campaign Highlights:
77 pieces of coverage
5.7 million coverage views
Coverage Highlights:
1. New York Post
2. The US Sun
3. Yahoo! News