FASHION & LIFESTYLE
MINTED
THE PERFECT PROPOSAL
Working with our in-house OnePoll research team, we polled 500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers on behalf of Minted. We asked questions around the topic of marriage proposals for a wedding-themed media campaign.
The resulting survey-led story achieved in excess of 120 pieces of coverage, 16.1 million estimated coverage views and backlinks from eleven digital articles to a Minted Weddings landing page.
Coverage Highlights
1. New York Post
2. Elite Daily
3. The U.S. Sun
ANGARA
MOTHER’S DAY GIFTING
A survey-led news story for fine jewelry brand, Angara, explored the topic of mom-appreciation and gifting on Mother’s Day. In our poll, 86% said mothers are the most hardworking people they know, but 69% agreed that they don’t get enough credit for all that they do. The resulting story achieved over 160 pieces of coverage and 9 million estimated coverage views.
Coverage Highlights:
1. Good News Network
2. The U.S. Sun
3. The Bump
SpoRt Clips
MR. HAIR ICON
Our campaign for Sport Clips Haircuts generated standout headlines for the brand. A OnePoll survey asked 2,000 American men about their favorite hairstyles and hair icons – and revealed one in five are ready for the mullet to make an official comeback.
The story generated 120 pieces of coverage across national and regional news and lifestyle sites. It also featured on Good Morning America.
Coverage Highlights:
1. People
2. Yahoo! Life
3. MSN
4. Fatherly
5. The Sun
MEJURI
TREAT YOURSELF
In this Mother’s Day survey story for jewelry brand Mejuri, 68% of American women declared they’ve shopped for their own gifts and moms are often the ones spoiling themselves for Mother’s Day. The campaign secured headlines across high-ranking lifestyle and news sites and also featured on Good Morning America.
Campaign Highlights:
77 pieces of coverage
72 average Domain Authority (DA)
2.2m national and 2.6m local viewership
Coverage Highlights:
1. Good Morning America
2. People
3. Moms.com
4. Yahoo! Life
TRUNK CLUB
GYM FASHION
We conducted a poll for Trunk Club and asked 2,000 Americans about their gym habits. While the study showed Americans miss a ton of workouts, nearly every respondent (92 percent) claimed they’d be more likely to hit the gym if they had activewear they actually liked.
Campaign Highlights:
80 pieces of coverage
6.5 million coverage views
Coverage Highlights:
1. Yahoo! Lifestyle
2. New York Post
3. Fox News
FloyD’s 99 Barbershop
Style Regrets
Floyd’s 99 Barbershop, in conjunction with OnePoll, conducted a study to examine the hair, beauty, and grooming routines of 2,000 Americans. It found that 66 percent of Americans have a cringeworthy look or fashion regret from their past that they can’t bear to think about.
Campaign Highlights:
76 pieces of coverage
4.95 million coverage views
Coverage Highlights:
1. Today Show
2. Fox News
3. New York Post
4. Yahoo! News
Phone Loops
PHONE ANXIETY
Our study for Phoneloops.com found that one in three Americans currently have a crack in their phone’s screen. The constant threat of dropping our phones and cracking the screen – or worse – is leaving many of us with a bit of “Phone-xiety.” Over half of our survey respondents admit they are “always” worried about the safety of their phone.
Campaign Highlights:
111 pieces of coverage
8.5 million coverage views
Coverage Highlights:
1. USA Today Tech
2. New York Post
3. Yahoo! Finance
Freeletics
FITNESS GOALS
We asked 2,000 Americans about fitness goals, wellbeing and what motivates them. Our survey revealed that 68 percent feel so overwhelmed by maintaining a fitness routine that they would rather avoid starting one altogether. One in three said they would give up sex for a year to instantly reach their fitness goals. A quarter of respondents said they would even be willing to spend a week in jail to achieve them in the blink of an eye.
Campaign Highlights:
132 pieces of coverage
4.6 million coverage views
3k social shares
Coverage Highlights:
1. Fox News
2. New York Post
3. Fox 32 Chicago
4. Medium