BANKING & FINANCE
CHARTWAY CREDIT UNION
BECOMING FINANCIALLY RESPONSIBLE
We teamed up with Chartway Credit Union to dive into the highly topical issue of personal spending and saving, comparing the behaviors and attitudes of different generations.
Our resulting survey-led story achieved in excess of 290 pieces of coverage, 16.8 million estimated views and 2.3k social media engagements.
Coverage Highlights:
1. The Hill
2. Nasdaq
3. Fortune
4. New York Post
USERTESTING
BACK TO BLACK FRIDAY
We worked with software and tech company UserTesting to conduct online research and craft a data-driven news story ahead of Black Friday.
The campaign achieved 79 pieces of coverage, 14 backlinks and 7.6 million estimated coverage views.
Coverage Highlights:
1. New York Post
2. Good News Network
3. The U.S. Sun
4. Yahoo! Life
5. Chain Store Age
PRIME LENDING
MORTGAGE MYTH BUSTERS
Prime Lending commissioned an online study and media campaign, exploring what Americans understand about mortgages and lending.
We crafted a data-driven news story from research findings and secured extensive media coverage for the brand.
Coverage Highlights:
1. New York Post
2. Yahoo! Finance
3. MSN
4. The U.S. Sun
LIFE HAPPENS
FINANCIAL WAKE-UP CALL
Our study for non-profit organization Life Happens revealed the COVID-19 pandemic has sparked more honest conversations about finances in American households. And it’s changing people’s approach to money. An important topic for so many Americans, the news story secured over 300 pieces of coverage and a number of different story angles across national and regional media.
Campaign Highlights:
341 pieces of coverage
14.8 million coverage views
27 links from coverage
Coverage Highlights:
1. Forbes
2. The Motley Fool
3. New York Post
4. Fox Business
5. Ladders
Self Financial
COVID CASH
Our study for Self Financial Inc examined the financial fallout for Americans during the pandemic. We found 83% of respondents didn’t think the one-time stimulus check from the government would be enough to keep them financially afloat during and post-COVID-19. Results also revealed the average person would need nearly $2,000 a month to maintain their pre-COVID-19 lifestyle.
Campaign Highlights:
169 pieces of coverage
8 million estimated coverage views
Coverage Highlights:
1. New York Post
2. The Motley Fool
3. Yahoo Finance!
4. The US Sun
SIMPLE BANK
DATING COSTS
As part of our media campaign for banking and budgeting app Simple, we examined the spending habits of young Americans on the dating scene. Our research revealed that over the course of a lifetime, the average person can spend $121,000 on dating! It’s no wonder that 7 in 10 respondents said that dating is expensive, and 24 percent claimed to avoid dating because they don’t have the finances for it.
Campaign Highlights:
116 pieces of coverage
11 million coverage views
18 links from coverage
3,000 social shares
Coverage Highlights:
1. Fox News
2. Brobible
3. New York Post
4. MSN Lifestyle
5. The Ladders
Self Financial
TAX DAY
We teamed up with financial technology company Self to find out how much Americans really know about filing their taxes. Our study revealed that only 27% were able to correctly identify April 15 as the office day taxes were due.
Campaign Highlights:
149 pieces of coverage
6 million coverage views
Coverage Highlights:
1. The Motley Fool
2. New York Post
3. Nasdaq
4. MSN Money