food & DRINK

HELLO FRESH

CUTTING FOOD WASTE

HelloFresh explored the topic of food waste, commissioning an online study and data-driven news story with our research & editorial teams. The study revealed the average American spends nearly $3,000 a year on unused groceries, with lettuce, bananas and milk the hardest foods to use up. The campaign achieved over 260 coverage hits, with 197 links from coverage to the brand’s site.

Coverage Highlights:
1. New York Post
2. Eating Well
3. Eat This, Not That!
4. Reader’s Digest
5. The Takeout

FLAVIA

BUT FIRST, COFFEE?

We conducted a study into workers’ coffee drinking habits on behalf of multi-beverage system maker Flavia. We produced a data-driven news story from the findings —the average person spends nearly 50 hours a year purchasing beverages at the café during the workday. And 77% of coffee drinkers need two or more cups to feel productive. The story landed 37 broadcast and 290 digital coverage hits.

Coverage Highlights:
1. Food & Wine
2. Tech.co
3. Brobible
4. New York Post
5. Inside Hook
6. El Diario

CRUMBL COOKIES

THE PERFECT COOKIE

We worked with Crumbl Cookies on a survey-led media campaign for National Chocolate Chip Cookie Day. We asked 2,000 Americans about home baking, their favorite types of cookies and what they think makes a cookie “perfect”.

The survey story generated over 100 pieces of coverage hits across sites with an average Domain Authority (DA) of 64, and 337,000 reach via broadcast.

Coverage Highlights:
1. New York Post
2. The U.S. Sun
3. Newsweek

DONATOS

PIZZA PURVEYORS

This data-driven media campaign for Donatos looked at what makes pizza-loving Americans tick. The story generated 190+ pieces of coverage across news and lifestyle sites and regional broadcast media.

Campaign Highlights:
190+ pieces of coverage
99 links from coverage

Coverage Highlights:
1. Martha Stewart
2. People
3. Mashed
4. Fox Business
5. Food & Wine

JUICY JUICE

MAKING THE MOST OF SUMMER

Our OnePoll study for Juicy Juice found American parents were planning to reclaim summer 2021 and just have fun. 68% said they wanted to make up for having lost out on summer the previous year. The survey-led story generated over 90 pieces of coverage for the brand.

Coverage Highlights:
1. Yahoo! Life
2. People
3. Moms.com
4. WPIX-TV

STUFFED PUFFS

FALL IS OUR FAVORITE SEASON

We conducted research for chocolate-filled marshmallow brand Stuffed Puffs and asked our online panel how they felt about the forthcoming fall. The feel-good responses really helped take the chill off the change in season. The survey story resulted in a wide spread of coverage across consumer publications, national and regional news, and featured on the 3rd Hour of Today show.

Campaign Highlights:
184 pieces of coverage
18.7 million coverage views
18k social shares

Coverage Highlights:
1. People.com
2. Good News Network
3. Delish
4. Yahoo! Life
5. House Beautiful

HELLO FRESH

FUTURE OF GROCERY SHOPPING

Our research for Hello Fresh found nearly seven in 10 Americans believe the traditional grocery store run will be a thing of the past due to COVID-19. We asked 2,000 Americans their views on grocery shopping in light of the global pandemic. The survey data resulted in a range of headlines and impressive number of hits, shares and links across top-tier media.

Campaign Highlights:
110 pieces of coverage
8.9 million coverage views
10k social shares
14 links from coverage

Coverage Highlights:
1. Fox News
2. New York Post
3. Yahoo! Life
4. News Max Health
5. Eat this, not that

GREEN MOUNTAIN COFFEE ROASTERS

PUMPKIN SPICE

Our survey story campaign for Green Mountain Coffee Roasters explored America’s unique obsession with all things Pumpkin Spice. Using the data from our research, our team created an amusing attention-grabbing headline and a news story that packed the perfect punch for the coffee brand. Read more here.

Campaign Highlights:
108 pieces of coverage
13.8 million coverage views
3.3k social shares

Coverage Highlights:
1. New York Post
2. Fox News
3. Yahoo! News
4. Food and Wine

Ben & Jerry’s

FOOD THIEVES

We surveyed 2,000 Americans and revealed that four in 10 admit to being food thieves. Americans’ biggest targets are our friends, co-workers and partners, with one in 10 even literally taking candy from a child.

Campaign Highlights:
75 pieces of coverage
5.6 million coverage views
12.6k social shares

Coverage Highlights:
1. New York Post
2. Yahoo! News
3. ABC 13

SABRA

FOODIES

Our poll for Sabra found over half of Americans are cheating on their partners — with food. 71 percent of respondents said they make unhealthy choices behind their partner’s back and 55 percent have hidden food in their home from their partner.

Campaign Highlights:
85 pieces of coverage
7.5 milion coverage views

Coverage Highlights:
1. Fox Business
2. New York Post
3. GeorgeTakei.com
4. Yahoo! News