Team Work with us
72Point Inc USA
 
 
 
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MEDIA CAMPAIGNS

DATA-DRIVEN STORIES AND COVERAGE

 
 

We work with the U.S. PR & Communications team at Groupon to support their media campaigns through the year.

Together we create and distribute newsworthy, data-driven stories that are aligned with their brand values and campaign messaging.

Groupon commissions research on a regular basis, gathering insights and opinions on trending topics, national holidays and the everyday lives and experiences of Americans. Our research, conducted with OnePoll, not only provides the brand with data to help them understand, serve and support their customer base, it also provides valuable talking points for media and marketing campaigns.

⚡ Below are some of the coverage highlights we have generated for Groupon ⚡

 

NEWSWORTHY STORIES & BRAND EXPOSURE

Running multiple earned media projects secures regular coverage and positive brand exposure, as well as providing:

  • Up-to-the-minute insights & data

  • A rich source of new ideas

  • Regular supply of content

  • Priority distribution dates

  • Additional support for your team

Our most recent survey-led stories for Groupon have covered a wide range of topics and events including:

Valentine's Day
Mother's Day
Summer Experiences
Women's Small Business Month
Black Small Business Month
Winter Holidays

 
 
“72Point uses the results of their surveys in a creative, effective way that helps get our brand into consumer publications read by our target audience. The team serves as a real partner to your company and is with you every step of the way.”
— Senior Public Relations Manager, GROUPON