home & garden
AVOCADO GREEN MATTRESS
IT’S THE THOUGHT THAT COUNTS
Organic mattress and bedding brand, Avocado Green Mattress commissioned a consumer study and earned media campaign around the topic of gift-giving during the holiday season.
The survey was a name-checked talking point on the TODAY Show, 3rd Hour of TODAY, and achieved a total of 9.43 million estimated coverage views across sites with an average Domain Authority (DA) of 76, with backlinks from eleven digital articles to the brand’s website).
Coverage Highlights:
1. TODAY
2. New York Post
3. South Florida Reporter
4. Yahoo! News
AVOCADO GREEN MATTRESS
NATURE KNOWLEDGE
Our survey story for Avocado Green Mattress tested the “nature knowledge” of 2,000 American adults, and also asked them questions about the great outdoors. The online research revealed the “average American thinks they can survive for 16 days alone in the wilderness” which made for attention-grabbing headlines across news and lifestyle media.
Campaign Highlights:
98 pieces of coverage
72 average Domain Authority
3.2k social shares
Coverage Highlights:
1. Fox News
2. People
3. Daily Mail
TRUGREEN
OUTDOORS
This campaign for lawn care brand TruGreen polled American homeowners with an outdoor space to explore how they had been finding solace during the pandemic. Respondents said they were spending 14 hours a week outside, an increase of three hours a week in the pre-pandemic days. The survey-led story generated extensive coverage across news and regional news sites and lifestyle publications.
Campaign Highlights:
200+ pieces of coverage
70 with ‘excellent’ Domain Authority (DA)
13 links from coverage
Coverage Highlights:
1. Martha Stewart
2. Yahoo! Life
3. USA Today
HATCH
SLEEP IN 2020
Our study for Hatch.co found 2020 was the worst year ever for Americans’ sleep. As part of the campaign, we asked 2,000 Americans about their sleeping habits over the year and how they hoped to improve it in the new year. 51% pinpointed 2020 as their worst year for sleep. This (very relatable!) story made headlines across national and regional news sites and consumer titles.
Campaign Highlights:
100 pieces of coverage
70 average Domain Authority (DA)
TRANE RESIDENTIAL
AIR CONDITIONING
Our research for Trane Residential aimed to find out just how serious Americans take temperature and we discovered the average American says 69 degrees Fahrenheit is the perfect indoor temperature.
According to our poll of 2,000 Americans, nearly half wouldn’t date someone who didn’t have the same thermostat etiquette as them. The study also revealed arguments over thermostats are serious enough that nearly one in four Americans have ended a friendship because of it.
Campaign Highlights:
108 pieces of coverage
11.2 million coverage views
1.8 million national TV viewership
Coverage Highlights:
1. Today with Hoda & Jenna
2. Fox News
3. New York Post
4. Yahoo! News
Bosch
FOOD WASTE
We conducted a survey on behalf of Bosch home appliances to find out how much food is typically wasted by Americans, and the main causes and types of food being spoiled.
Our research revealed that a significant volume of food is regularly thrown out (103 pounds per year) with fruit most commonly going to waste. Read more here.
Campaign Highlights:
85 pieces of coverage
8.6 million coverage views
Coverage Highlights:
1. Fox News
2. New York Post
3. USA Today
4. Food52
Mattress Nerd
NATION OF NAPPERS
Our online poll examined the napping preferences and the personality traits associated with those who nap and those who do not. The survey on behalf of The Mattress Nerd revealed nappers were more likely to identify as a productive person – at 93 percent compared to 85 percent of non-nappers.
Campaign Highlights:
190 pieces of coverage
12.8 million coverage views
11.5k social shares
94 links from coverage
Coverage Highlights:
1. New York Post
2. People
3. USA Today
4. Ladders