Parenting & EDUCATION
THRIFTBOOKS
STORYTIME EVOLUTION
We worked with ThriftBooks on this survey-led campaign around the topic of parents’ bedtime reading habits with their children.
The campaign generated over 231 pieces of online coverage across national, regional and consumer sites — 198 with links to the brand’s website.
Coverage Highlights:
1. New York Post
2. Independent en Español
3. Yahoo! News
4. Newsbreak
5. Sleepopolis
KAHOOT!
TRIVIA TIME
We worked with Kahoot! on a survey-led media campaign, polling 2,000 parents of children ages 3–12 ahead of a new school year.
The story and research findings achieved over 180 pieces of coverage with 5.7 million estimated coverage views.
Coverage Highlights:
1. New York Post
2. The U.S. Sun
3. Newsbreak
4. Moms.com
5. Independent en Español
CERAVE
BABY’S FIRST YEAR
This earned media campaign for CeraVe involved an online survey with 2,000 U.S. parents with a child aged 0–2. The study explored the challenges parents face and revealed the average American parent worries about their baby 2,153 times within the first year.
The survey story secured extensive coverage on parenting, lifestyle and regional news sites.
Coverage Highlights:
1. Romper
2. Baby Gaga
3. Scary Mommy
4. The Bump
5. Tiny Beans
6. Mom.com
7. Yahoo! Life
LITTLE PASSPORTS
TRAVELING AS A CHILD
This data-driven media campaign explored the positive impact that traveling has on children, and asked 2,000 Americans about their own travel experiences, with some interesting results.
The story generated 175+ pieces of coverage across news and lifestyle sites and regional broadcast media.
Coverage Highlights:
1. Martha Stewart
2. Daily Mail
3. Tiny Beans
4. The U.S. Sun
5. Yahoo! News
PHOTOMATH
HOMEWORK HELPERS
A campaign for homework assistance app Photomath found two-thirds of parent with school-aged children will turn to Google for help with their homework. The survey findings were discussed during a segment on the 3rd Hour of Today show with Al Roker. The story also landed across news, parenting and lifestyle sites, reaching an extensive audience via national and local media.
Campaign Highlights:
89 pieces of coverage
72 average Domain Authority
Coverage Highlights:
1. 3rd Hour of TODAY
2. Mom.com
3. Yahoo! Life
ANGARA
COOL MOMS
This Mother’s Day campaign for jewelry brand Angara revealed seven in ten American adults think their mom is “cool”. We built a news story around the research findings and generated over 80 pieces of coverage across consumer and parenting sites.
Coverage Highlights:
1. People
2. Parents.com
3. RedTricycle
4. Mother.ly
PHILIPS AVENT
GERMS
Our survey of 2,000 parents (with infants 0-6 months old) found 67% of respondents don't think they clean their infant's things as often as they should.
The campaign on behalf of Philips Avent examined parents’ worries and cleaning habits when it comes to their infants. The study uncovered the average infant will throw or drop an item 168 times in a single month. The biggest cleanliness culprits leading parents to worry are plush toys. 54% of the parents studied said they worry they are improperly disinfecting their babies’ plush toys.
Campaign Highlights:
157 pieces of coverage
7.7 million coverage views
Coverage Highlights:
1. Fox News
2. Yahoo! Life
3. New York Post
4. Khou.com
GROUPON
PARENTAL SUMMER STRESS
We conducted a OnePoll survey on behalf of Groupon to find out how parents feel about their kids breaking up for the summer, and how they plan to entertain them during their time off.
Our poll of 2,000 U.S. parents revealed that they’re ready to wrap up the summer break after just 13 days. And 75 percent of moms and dads are more than ready for their little ones to go back to the classroom once school starts again.
Campaign Highlights:
110 pieces of coverage
4 million coverage views
16.5k social shares
Coverage Highlights:
1. People
2. New York Post
3. Popsugar
4. Parents
5. Romper
OSMO
MODERN PARENTING
Our poll of 2,000 parents of school-aged children found 76% believe they’re a better parent than their own. The study, conducted on behalf of Osmo, also revealed that three in four respondents think parenting is more difficult in the modern world than it was when they were children.
Campaign Highlights:
93 pieces of coverage
10.1 million coverage views
Coverage Highlights:
1. People
2. Motherly
3. Yahoo! Life
4. New York Post
UNIVERsity of phoenix
ROLE MODELS
Our survey of 2,000 American adults on behalf of the University of Phoenix found that 74 percent of respondents had or currently have a role model. Who is the top role model? 47 percent said dad, and 42 percent said mom, followed closely by a favorite teacher or professor (41 percent).
Campaign Highlights:
65 pieces of coverage
8.9 million coverage views
Coverage Highlights:
1. Good News Network
2. New York Post
3. Yahoo! Sports