ANIMALS & PETS

SOLID GOLD

AMERICA’S MOST SPOILED DOG BREED

This fun campaign explored the special relationship people have with their dogs. Solid Gold commissioned a study of 2,000 U.S. dog owners and asked them about the ways in which they spoil their furry friends.

The headline-grabbing story earned impressive coverage — 260 pieces of digital coverage, 9 broadcast hits and over 200 links from coverage to the brand’s site.

Coverage Highlights:
1. New York Post
2. Good News Network
3. Daily Mail
4. Reader’s Digest

STELLA & CHEWY’S

SENIORS ARE SMARTER

We polled 2,000 dog and cat owners as part of a data-driven media campaign for Stella & Chewy’s. The research revealed that with age does, in fact, come wisdom. 71% who completed our survey said their furry friend has gotten smarter with age. And parents of senior pets reported a stronger emotional connection with their pet than those who have younger pets.

The story achieved 127 pieces of coverage and over 7 million estimated coverage views.

Coverage Highlights:
1. The Animal Rescue Site
2. New York Post
3. The U.S. Sun
4. MSN

SPIN MASTER

CAN WE GET A PUPPY?

A fun survey campaign for Spin Master’s Present Pets revealed the average American child asks their parents for a pet 1,584 times before they turn 18. The extensive media coverage included a number of links to the toy and entertainment brand’s website.

Campaign Highlights:
107 pieces of coverage
13 links from coverage
1.8k social shares

Coverage Highlights:
1. People
2. Martha Stewart
3. Red Tricycle (Tiny Beans)

ZESTY PAWS

PETS AND PARTNERS

This campaign for cat and dog supplement brand Zesty Paws explored the influence pets can have on their owners’ relationships. A OnePoll survey found two in every three Americans would end their relationship if their pet didn’t approve. The story generated 86 pieces of coverage on high-ranking sites, with an average Domain Authority (DA) of 70. The story also made The Late Late Show with James Corden.

Coverage Highlights:
1. Fox News
2. People
3. Edge Media
4. Southern Living

JUSTFOODFORDOGS

PET LOVE

We conducted a OnePoll study on behalf of JustFoodForDogs, to mark National Love Your Pet Day. We asked 2,000 dog owners about their love for their four-legged friends and revealed 72% would gladly put themselves in harm’s way to save their dog. The news story generated over 100 pieces of coverage, with links to the brand’s campaign landing page.

Campaign Highlights:
106 pieces of coverage
19 million coverage views
25k social media shares

Coverage Highlights:
1. Good News Network
2. People
3. The Animal Rescue Site
4. MSN Animals

“I AND LOVE AND YOU”

PET LOVERS

Our survey story for “I and Love and You” explored the relationships Americans have with their pets. One third of the 2,000 pet-owners polled claimed to prefer their fur babies over their actual children. The pet food brand also published the survey findings and infographic in a blog on their own site, making full use of the campaign assets to drive traffic to their site.

Campaign Highlights:
120 pieces of coverage
10 million coverage views
13,000 social shares

Coverage Highlights:
1. People
2. USA Today
3. New York Post
4. Fox News

FRESH STEP

CAT LOVERS

We surveyed 1,000 cat owners on behalf of Fresh Step, to find out just how much their furry ones mean to their owners.

The study found that cat owners spend 1,016 hours a year with their feline – that’s 20 hours per week. 66% of respondents said they would rather spend time with their cat than their friends.

Campaign Highlights:
93 pieces of coverage
8.7 million coverage views
14k social shares

Coverage Highlights:
1. USA Today
2. People
3. New York Post

NOMNOMNOW

Pet Resolutions

Our OnePoll survey for pet health company NomNomNow, found that 71 percent of pet owners view the new year as a chance to help their pet get healthier. 61% had even made a resolution for their dog or cat.

Campaign Highlights:
52 pieces of coverage
4.3 million coverage views

Coverage Highlights:
1. Yahoo! News
2. New York Post
3. Pet Business