LOVE & RELATIONSHIPS
MINTED
THE PERFECT PROPOSAL
Working with our in-house OnePoll research team, we polled 500 Gen Z, 500 millennials, 500 Gen X and 500 baby boomers on behalf of Minted. We asked questions around the topic of marriage proposals for a wedding-themed media campaign.
The resulting survey-led story achieved in excess of 120 pieces of coverage, 16.1 million estimated coverage views and backlinks from eleven digital articles to a Minted Weddings landing page.
Coverage Highlights
1. New York Post
2. Elite Daily
3. The U.S. Sun
LELO
OLDER PEOPLE SEX LIVES
A survey campaign for LELO explored the sex habits of people aged 50 and older and found that more than three-quarters had noticed significant changes to their sex life now compared to when they were younger. The study revealed interesting findings that made for positive headlines across news and lifestyle media including the Good News Network.
Campaign Highlights:
103 pieces of coverage
33 links from coverage
73 average Domain Authority
Coverage Highlights:
1. Good News Network
2. Inside Hook
3. Yahoo! Life
BLOOMSYBOX
GALENTINE’S DAY
This campaign for flower subscription service Bloomsybox revealed there might be a lot of truth to the old adage “sisters before misters”. Our study found almost 60% of women would rather spend quarantine with their female friend than their partner.
Campaign Highlights:
72 pieces of coverage
71 Average Domain Authority (DA)
22 broadcast coverage
Coverage Highlights:
1. People
2. Yahoo! Life
3. Today
GROUPON
ROMANCE FOR PARENTS
We conducted a survey of 2,000 parents with school-age children and found that the average parent hadn’t been on a romantic date for more than three years. 81% of respondents also said they need to step things up and have more frequent date nights.
Campaign Highlights:
135 pieces of coverage
16.7 million coverage views
Coverage Highlights:
1. New York Post
2. Fox News
3. Parents
4. She Knows
MATTRESS FIRM
COMFORT ZONE
Our OnePoll survey on behalf of Mattress Firm explored how long it typically takes for a relationship to reach the ‘comfort zone’. This might include crying in front of your partner, not wearing makeup and using the bathroom with the door open!
Campaign Highlights:
74 pieces of coverage
2.9 million coverage views
Coverage Highlights:
1. Fox News
2. New York Post
3. Yahoo! News
SLUMBER CLOUD
SLEEPUATION
Our survey for Slumber Cloud found that three in five Americans would hesitate to enter a relationship with somebody who had an opposite “sleepuation” than them.
Respondents revealed that they consider the other person’s sleeping habits when finding a new partner – including whether they prefer a hot room to a cold one, a soft mattress to a firm one, or need a window open as opposed to closed.
Campaign Highlights:
77 pieces of coverage
6.3 million coverage views
37k local viewership
Coverage Highlights:
1. New York Post
2. Ladders
3. People
MINTED WEDDINGS
IDEAL WEDDINGS
We asked 2,000 Americans (aged 18–55) who plan on getting married what would make the ideal wedding. This campaign for Minted Weddings found the perfect wedding would cost $42,310.48. Sixty-one percent would have free drinks at their dream wedding, 49% would wear white, and roses were the most popular flower chosen.
Campaign Highlights:
99 pieces of coverage
8.2 million coverage views
9k social shares
Coverage Highlights:
1. People
2. Fox News
3. New York Post