TRAVEL & auto
EXODUS TRAVELS
TRAVEL BUDDIES
This earned media campaign surveyed 2,000 Americans who have travelled internationally and asked about the connections and relationships they have formed while on vacation.
The story secured 173 pieces of coverage across news and travel sites, as well as regional broadcast exposure.
Coverage Highlights:
1. Time Out
2. The U.S. Sun
3. Yahoo! Life
4. Regional News Sites
LITTLE PASSPORTS
TRAVELING AS A CHILD
This data-driven media campaign explored the positive impact that traveling has on children, and asked 2,000 Americans about their own travel experiences, with some interesting results.
The story generated 175+ pieces of coverage across news and lifestyle sites and regional broadcast media.
Coverage Highlights:
1. Martha Stewart
2. Daily Mail
3. Tiny Beans
4. The U.S. Sun
5. Yahoo! News
OUTDOORSY
BEST VACATIONS
This survey story for online RV rental platform revealed 60% of Americans wanted to try something new for their next vacation. After a year of social distancing and quarantine measures, the study explored the different ways that people wanted to get outside and enjoy the summer – a very relatable topic!
Campaign Highlights:
91 pieces of coverage
11 links from coverage
9.3 million estimated coverage views
1.7 million national viewership
Coverage Highlights:
1. Today Show
2. The Epoch Times
3. iHeart Radio
4. Yahoo! Life
VISIT ANAHEIM
FAVORITE SUPERHERO
We conducted an online poll with 2,000 American adults, asking them to vote for their favorite superhero and villain.
Superman won with over 47 percent of the vote. The top three was rounded out by Spider-Man (46 percent), Batman (45 percent) and Captain America (42 percent). The campaign was for Visit Anaheim, ahead of the new Avengers Campus opening at Disney California Adventure Park.
Campaign Highlights:
135 pieces of coverage
13 million coverage views
27k social shares
Coverage Highlights:
1. New York Post
2. People
3. Screen Rant
4. CBR.com
Apple Vacations
ROMANTIC GETAWAY
This campaign for Apple Vacations asked Americans about their travel habits and experiences. Our survey revealed that nearly three in five Americans say a vacation saved their relationship. 61 percent of respondents said they have gone on a vacation with their partner in an effort to reignite the romance.
Campaign Highlights:
90 pieces of coverage
7.5 million coverage views
1.6k social shares
Coverage Highlights:
1. New York Post
2. Moms
3. Fox
4. Good News Network
sixt
AMERICAN ROAD TRIP
Our study for car rental company, Sixt asked 2,000 Americans which regions of the United States they were most itching to travel through and where they would most like to stop on a road trip.
The Southwest came out on top at 38 percent, followed by the Northeast, and the South. The survey also revealed the ideal duration, type of car and travel companions for the perfect road trip.
Campaign Highlights:
61 pieces of coverage
6.6 million coverage views
Coverage Highlights:
1. New York Post
2. Fox News
3. Yahoo! News
4. Good News Network
ZIPCAR
KNOW YOUR “HOOD”
We conducted a study with OnePoll for Zipcar, the car-sharing network, to find out more about Americans’ travel habits within the country. We found that seven in 10 people hadn’t been to the Empire State Building, while 78 percent had never managed to see the National Mall in Washington, DC.
Campaign Highlights:
53 pieces of coverage
3.5 million coverage views
27,000 social shares
Coverage Highlights:
1. Fox News
2. Brobible
3. New York Post