We worked with Exodus Travels on an earned media campaign, exploring the experiences that Americans have while on vacation. Our data-driven story achieved extensive coverage for the brand across high-ranking news sites and consumer publications.
Campaign
OnePoll conducted an online study on behalf of Exodus Travels, asking 2,000 Americans who have traveled internationally about the connections and relationships they have formed while on vacation.
The research revealed 23% of respondents had married someone they met while traveling, a third have had a “vacation romance” and a quarter currently have a best friend they met during a trip.
The rich datasets from the research formed the basis of a positive newsworthy story that aligned perfectly with the specialist travel brand. The page-ready news copy produced by our editorial team included key messaging from the client and links to their site, which were included in a number of published articles:
“Connecting with new cultures and engaging with personalities that you don’t encounter in your day-to-day existence at home can be an inspiring, enlightening and life-changing experience,” said Robin Brooks, Director at Exodus Travels. “Meeting people from different backgrounds — whether those are fellow travelers from around the world or the locals in your destination — can be the most meaningful and memorable part of an adventure.”
Results
Our media liaison team secured 170+ pieces of coverage for the sleep story. Over 12 million total estimated views and an average 66 domain authority (DA) across national and regional news, and travel sites. The story also achieved broadcast coverage on local Fox and CBS channels.
Coverage Highlights:
1. Time Out
2. The U.S. Sun
3. Yahoo! Life
4. Regional News Sites
Take a look at more earned media coverage our travel-related survey stories have secured for brands.
Interested in conducting research and creating unique stories and content for your brand or client?
Our survey-led news stories deliver extensive earned media coverage, with guaranteed results. Let’s talk.
