OMAHA STEAKS

MEDIA CAMPAIGN: FATHER’S DAY

This project for Omaha Steaks looked at our relationships with our fathers and aimed to get some insights into how the pandemic may have shaken up how we relate to our dads.

Campaign

We conducted an online survey of 2,000 Americans with living fathers and revealed that you typically start becoming your father at age 37. Not only that, but 68 percent of respondents said they feel more like their father with every passing year.

Twenty-two percent mute commercials on TV because of their father, one in four grunts when getting off the couch now and another one in four said they fall asleep on the couch with the game on — just like dad.

The study asked about the impact the COVID-19 pandemic had on their relationship with their fathers. Three in four said the pandemic has actually made them appreciate their fathers more. With more time to talk, two in three said they have gotten to know their dads a lot more. Many planned on making this Father’s Day special for their dad. So special, in fact, that the average survey respondent planned on shelling out close to $100 on a gift— while one in 10 said they planned on spending more than $200. 

The survey results showed that most Americans will be opting for a nice dinner and something expensive like a tech gadget or smartwatch.

Results

The story secured over 100 pieces of coverage and 11 million estimated coverage views.

National, international and regional media picked up the story, resulting in top-tier news coverage including Fox News, Forbes, New York Post, Today with Hoda & Jenna and Live with Kelly & Ryan.

Coverage Highlights:

1. Fox News
2. Forbes
3. New York Post
4. Yahoo

See more earned media coverage for food & drink brands.

Interested in media exposure for your brand or client?

Our survey-led news stories deliver extensive earned media coverage, with guaranteed results. Let’s talk.