In journalism, having an angle is essential to telling a coherent story. It helps define the story's point or theme, even the direction it will take. You can think of it as the lens through which the writer filters the information, focusing it into a clear, understandable narrative.
Read MoreData, no matter what it is or where it’s coming from, is meant to be measured. And over time, as more data is collected, we can begin to develop data trends that can be used for brand storytelling.
Read MoreShare of voice can be a great tool to understand how your brand’s online presence shapes up to competitors across all or key media.
Read MoreYou’ve run a survey, created a data-led story, and watched as the coverage rolled in over about two weeks. Then you took the curtain call, switched off the lights and exited the stage.
Read MoreOnline surveys have a plethora of great uses. They can be run to gather consumer insights; support a PR or marketing campaign; provide relatable, current data for brand storytelling; …
Read MoreIt’s hard to predict the viral trends that might be right around the corner, but by looking at historical data and last year’s trending news topics we can get an idea of …
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreAs news, content and polling specialists, we bridge the gap between the worlds of print, digital and social news media and the high pressure world of consumer PR.
Read MoreEver wonder how a great idea is born? When brands and PR agencies come to us they want a spark, an idea that will help shine a spotlight, brighten a page or light up the airwaves.
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