We conducted an online poll of parents and analyzed the ups and downs of their baby’s first year. The study, on behalf of CeraVe, explored the challenges parents faced, what they learned and their favorite baby ‘firsts’.
Campaign
This data-driven earned media campaign for CeraVe involved an online survey with 2,000 U.S. parents with a child aged 0–2. The research revealed the average American parent worries about their baby 2,153 times within the first year.
Other interesting ‘first year’ numbers for parents included an average of 1,600 hours spent holding their newborn, 77 sleepless nights and on average, 56 phone calls made to their own parents and 67 to medical experts.
The campaign also looked at the top Googled topics, revealing that 43% of respondents had searched for how to take care of skin conditions and information on which baby products and brands are recommended by experts. Other searches included feeding-related questions (40%), why their baby was crying (38%) and why their baby wasn’t sleeping (37%).
Results
Our editorial team crafted a headline-grabbing story from the research findings which secured extensive coverage on parenting and lifestyle publications, and regional news sites. A total of 70+ coverage hits across sites with an average Domain Authority (DA) of 72.
Coverage Highlights:
1. Romper
2. Baby Gaga
3. Scary Mommy
4. The Bump
5. Tiny Beans
6. Mom.com
7. Yahoo! Life
Take a look at more earned media coverage our survey stories have secured for health & beauty and parenting brands.
Interested in conducting research and creating unique stories and content for your brand or client?
Our survey-led news stories deliver extensive earned media coverage, with guaranteed results. Let’s talk.
