HARMAN
MEDIA CAMPAIGN: THE POWER OF MUSIC
We conducted a study on behalf of Harman for World Music Day, looking at the power of music during the pandemic.
Campaign
Our survey explored the impact of music during stressful situations, and the role it has played in people’s lives during COVID-19.
81% of respondents said music has helped them cope during the pandemic. On average they are listening to an extra 38 minutes of music each day. 39% of respondents have created self-isolation playlists to lift their mood.
Sixty-four percent of those studied said watching virtual performances during self-isolation has allowed them to feel more connected to others.
Results
The story secured 194 pieces of coverage, 15 links from coverage to the brand’s website and 13.5 million estimated coverage views.
National, international and regional media picked up the story, resulting in top-tier news coverage including People, New York Post, Times of India and Business Insider.
Coverage Highlights:
See more entertainment-related earned media coverage
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