We teamed up with Self Financial Inc, the financial technology company, to examine the financial fallout for people during the pandemic and the far-reaching consequences it would have on Americans.
“Working with the 72Point team is a pleasure, from ideation to execution and results. The overall operation is smooth and dependable, always delivering on time or even early.”
Jeff Smith, VP of Marketing, Self Financial Inc.
Campaign
We conducted an OnePoll online survey of 2,000 Americans, on behalf of Self Financial. We asked our panellists about the impact COVID-19 had on their finances and how they felt about the government’s stimulus check.
The study found that 83% of respondents didn’t think the one-time payment from the government would be enough to keep them financially afloat during and post-COVID-19.
Results also revealed the average person would need $1,912.98 a month to maintain their lifestyle prior to the pandemic and self-isolation orders. 43% said they were feeling anxious, while 35% are overwhelmed and 31% are frustrated due to the pandemic.
Half of the respondents said they had taken money from their savings accounts. Nearly one in four (23%) had made sacrifices by taking money from long-term goal accounts for dream items like houses, vacations or special events.
Results
The story clearly resonated with many, generating 169 pieces of coverage and 8 million estimated coverage views.
National and regional media picked up the story, resulting in top-tier news coverage including New York Post, The Motley Fool and The US Sun.
Coverage Highlights:
See more COVID-19 research-based news stories here.
Interested in media exposure for your brand or client?
Our survey-led news stories deliver extensive earned media coverage, with guaranteed results. Let’s talk.