SPORT CLIPS

MEDIA CAMPAIGN: MR. HAIR ICON

Our recent OnePoll survey story about men’s classic hairstyles really made waves.

Campaign

This earned media campaign for Sport Clips Haircuts generated standout headlines for the brand. We conducted an online OnePoll survey to ask 2,000 men about their favorite hairstyles and hair icons.

What did we discover? That one in five American men are ready for the mullet to make an official comeback. Yes, the mullet.

20% said that if they could bring one popular hairstyle from a bygone decade back into fashion, it would be the classic ’80s mullet, followed by ‘90s ‘curtain bangs’ and the 2010s undercut.

The study also revealed that men were experiencing a lot of intense emotions about their post-pandemic haircut. Not surprisingly, “relief” topped the list for 36% of men, while 32% also described themselves as “excited.” During the shutdowns and social distancing measures of the COVID-19 pandemic, 75% of men chose to forgo professional hair maintenance.

Results

“WOW! And I mean, WOW! We are so thrilled with the results of this project and cannot wait to share this coverage book and metrics with our team. A big thanks to you and your team for working with us, guiding us, and helping us make this a success. The editorial process was straightforward, and we appreciated your flexibility while also keeping us focused on what needed to be included to make the piece a success. We truly enjoyed it.”; Amanda Palm, Communications Manager

The campaign landed headlines across national and regional news sites, as well as lifestyle and consumer titles. 120 pieces of coverage, with 6.8 million estimated coverage views and an average domain authority (DA) of 63. Broadcast coverage generated national and local publicity, including Good Morning America.

Coverage Highlights:
1. People
2. Good Morning America
3. Yahoo! Life
4. MSN
5. Fatherly
6. The Sun

See more of our clients’ research-led stories and earned media coverage for fashion and lifestyle and health and beauty brands.

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