LITTLE PASSPORTS

MEDIA CAMPAIGN: TRAVELING AS A CHILD

This project explored the positive impact that traveling has on children, and asked respondents about their own travel experiences, with some interesting results.

Campaign

Our data-driven media campaign for Little Passports, an educational gift subscription service, set out to discover to what extent traveling as a child influences people’s travel choices when they become adults.

More than half of those polled said expanding their horizons when they were young is what motivated them to travel as an adult. Seven in 10 said they were nostalgic about that time in their childhood, wishing they could experience learning about the world for the first time all over again.

Among the more surprising results, were the fact that roughly one in seven said they had never left the United States. Although 65% of respondents said they traveled domestically at least once each year before the pandemic, another 16% admitted to never leaving their home state.

Results

The story made attention-grabbing headlines, “One in six Americans have never left their home state”. The survey findings also secured coverage and discussion around the benefits of traveling when young and the experiences that parents want their children to have.

175+ pieces of coverage across high-ranking news and lifestyle sites, with an average domain authority (DA) of 65. The story also secured regional broadcast coverage across a number of stations.

Coverage Highlights:
1. Martha Stewart
2. Daily Mail
3. Tiny Beans
4. The U.S. Sun
5. Yahoo! News

Take a look at more earned media coverage of our parenting and educational stories and for brands in the travel sector.

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